What we say matters.

There is energy and power in our words. People around us tune in.

Anyone who was paying attention in language class learned that words have two kinds of meaning. The obvious one is “denotation” which is the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests. Those  ideas or feelings are the “connotation,” the subtle meaning of the word—the overtone, undertone, implication, nuance or suggestion invoked by the word.

Consider a couple health-related examples that illustrate these subtle differences. Continue reading